{"id":10288,"date":"2019-07-17T07:15:53","date_gmt":"2019-07-17T07:15:53","guid":{"rendered":"\/blog\/?p=10288"},"modified":"2024-01-05T10:05:28","modified_gmt":"2024-01-05T10:05:28","slug":"complete-technical-seo-audit-checklist","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/","title":{"rendered":"Complete Technical SEO Audit Checklist for 2024"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13141 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101256\/Technical-SEO-Audit-Checklist.jpg\" alt=\"Technical SEO Audit Checklist\" width=\"600\" height=\"350\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101256\/Technical-SEO-Audit-Checklist.jpg 600w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101256\/Technical-SEO-Audit-Checklist-300x175.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">You have done everything possible under the Earth including adopting a powerful SEO strategy to make your website a winner with search engines but to your disappointment, the desired traffic is still not moving to your site. This should be a cause of great concern and plenty of sleepless nights. The first and foremost thing to do is to go in for a detailed technical SEO audit.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#What_is_a_Technical_SEO_Audit\" title=\"What is a Technical SEO Audit?\">What is a Technical SEO Audit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#1_Check_Header_Status\" title=\"1. Check Header Status\">1. Check Header Status<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#2_Google_Indexing_Cache_of_Pages\" title=\"2. Google Indexing &amp; Cache of Pages\">2. Google Indexing &amp; Cache of Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#3_Broken_Links_Check\" title=\"3. Broken Links Check\">3. Broken Links Check<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#4_RobotsTxt_CreationAnalysis\" title=\"4. Robots.Txt Creation\/Analysis\">4. Robots.Txt Creation\/Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#5_HTML_Site_Map_Creation\" title=\"5. HTML Site Map Creation\">5. HTML Site Map Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#6_XML_SitemapAnalysis\" title=\"6. XML Sitemap\/Analysis\">6. XML Sitemap\/Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#7_Canonicalization\" title=\"7. Canonicalization\">7. Canonicalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#8_Website_Usability_Analysis\" title=\"8. Website Usability Analysis\">8. Website Usability Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#9_Footer_Optimization\" title=\"9. Footer Optimization\">9. Footer Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#10_Breadcrumbs\" title=\"10. Breadcrumbs\">10. Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#11_Mobile_Friendliness\" title=\"11. Mobile Friendliness\">11. Mobile Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#12_Custom_404_Page\" title=\"12. Custom 404 Page\">12. Custom 404 Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#13_URL_structure_Analysis\" title=\"13. URL structure Analysis\">13. URL structure Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#14_Pagination_Tags_Analysis\" title=\"14. Pagination Tags Analysis\">14. Pagination Tags Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#15_Page_Speed_Analysis\" title=\"15. Page Speed Analysis\">15. Page Speed Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#16_Structured_Data_Schema_Tags\" title=\"16. Structured Data (Schema Tags)\">16. Structured Data (Schema Tags)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#17_Html_Code_Analysis\" title=\"17. Html Code Analysis\">17. Html Code Analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ezrankings.com\/blog\/complete-technical-seo-audit-checklist\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_a_Technical_SEO_Audit\"><\/span>What is a Technical SEO Audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A technical SEO audit is like a report card that assesses or evaluates your website on all relevant aspects that affect its visibility to search engines. SEO audits can be technical and non-technical in nature.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13142 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101325\/Technical-SEO-Stats-1.jpg\" alt=\"Technical SEO Audit\" width=\"800\" height=\"800\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101325\/Technical-SEO-Stats-1.jpg 800w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101325\/Technical-SEO-Stats-1-300x300.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101325\/Technical-SEO-Stats-1-150x150.jpg 150w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101325\/Technical-SEO-Stats-1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The technical SEO is more to do with external factors that are not part of your content or links on your website. It has more do with the specific guidelines of a search engine or the algorithm that determines the indexation and the crawling factors. It also has something to do with the end-user experience. Technical SEO Audit hence is concerned with checking and cross-checking factors related to visibility, indexation, crawling and user experience for a website. It is essential thoroughly because it is perhaps the only way you would get to know the real technical reason behind the underperformance of your site vis-\u00e0-vis a competitor\u2019s. It is important<\/p>\n<p style=\"text-align: justify;\">to identify and know where technically your website lags and is inefficient so that the gaps can be fine-tuned and addressed effectively.<\/p>\n<p style=\"text-align: justify;\"><strong>Broadly speaking the steps can be collated as below: &#8211;<\/strong><\/p>\n<table width=\"100%;\">\n<tbody>\n<tr>\n<th style=\"text-align: center;\">S. No<\/th>\n<th style=\"text-align: center;\">Quick SEO Audit Steps<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">1<\/td>\n<td>First, check for the issues that are affecting the site\u2019s performance big-time.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">2<\/td>\n<td>Get on with the analysis of the backlinks<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">3<\/td>\n<td>Discover on-site problems that are easy to fix.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">4<\/td>\n<td>Do a quick content analysis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\">The technical SEO audit does not take days and weeks \u2013 it should typically get over in a few hours. Often the frequent question that is asked is how often the audit should be done \u2013 experts are of the opinion that a full audit should be typically done once in three months whereas a sub-audit or a mini audit can be done once a month.<\/p>\n<p style=\"text-align: justify;\"><strong>Here are the requisite steps and ways to handle a technical SEO audit of your website: &#8211;<\/strong><\/p>\n<table width=\"100%;\">\n<tbody>\n<tr>\n<th style=\"text-align: center;\">S. No<\/th>\n<th style=\"text-align: center;\">Technical SEO Audit Checklist<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">1<\/td>\n<td>Check Header Status<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">2<\/td>\n<td>Google Indexing &amp; Cache of Pages<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">3<\/td>\n<td>Broken Links Check<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">4<\/td>\n<td>Robots.Txt Creation\/Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">5<\/td>\n<td>HTML Site Map Creation<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">6<\/td>\n<td>XML Sitemap\/Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">7<\/td>\n<td>Canonicalization<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">8<\/td>\n<td>Website Usability Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">9<\/td>\n<td>Footer Optimization<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">10<\/td>\n<td>Breadcrumbs<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">11<\/td>\n<td>Mobile Friendliness<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">12<\/td>\n<td>Custom 404 Page<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">13<\/td>\n<td>URL structure Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">14<\/td>\n<td>Pagination Tags Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">15<\/td>\n<td>Page Speed Analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">16<\/td>\n<td>Schema Markup<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">17<\/td>\n<td>Html Code Analysis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Check_Header_Status\"><\/span>1. Check Header Status<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10289 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122421\/Check-Header-Status.png\" alt=\"Check Header Status\" width=\"878\" height=\"279\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122421\/Check-Header-Status.png 878w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122421\/Check-Header-Status-300x95.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122421\/Check-Header-Status-768x244.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/>A credible website or URL should be able to return a status code 200 while a decent SEO redirect will come back with a 301 code. A 200 code indicates that the URL is browser friendly and that the browser was able to find the said URL with the server responding back with a quality page. However, there are certain discrepancies here too. Often a page does not exist and should come back with a 404 Page Not Found but it returns 200. This is a fault that needs to be cross-checked as part of the technical audit process and be fixed immediately. A header redirect of 310 should be used for moving a page or a site. The 302 redirect is a bad case resulting in loss of link juices. It is also important to check the 404-page redirect and resolve the issue by creating 301 redirects or creating the page that is missing.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Google_Indexing_Cache_of_Pages\"><\/span>2. Google Indexing &amp; Cache of Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12748 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14111413\/Google-Indexing-Cache-of-Pages.jpg\" alt=\"Google Indexing &amp; Cache of Pages\" width=\"900\" height=\"400\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14111413\/Google-Indexing-Cache-of-Pages.jpg 900w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14111413\/Google-Indexing-Cache-of-Pages-300x133.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14111413\/Google-Indexing-Cache-of-Pages-768x341.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: justify;\">Next check for whether Google is indexing your site or not. Remember in case your site is not indexed the search engine will never be able to rank your site. In order to check the site index on Google, you need to go to <a href=\"https:\/\/www.google.com\/webmasters\/\" target=\"_blank\" rel=\"nofollow\">Google Search console<\/a>. Under the Google Index sub-category, you will get to see the index status of your site. The number of pages that are indexed will show up. If, however, it shows zero or doesn\u2019t show any result that means your site is not indexed meaning that the Google search engine cannot crawl your page. You need to check the site\u2019s header, or the server access files to confirm the reason.<\/p>\n<p style=\"text-align: justify;\">It is important to remember here that if the indexing is not happening, Google crawler can\u2019 create a cached version of your website.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Broken_Links_Check\"><\/span>3. Broken Links Check<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12749\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14113751\/Broken-Links-Check.jpg\" alt=\"Broken Links Check\" width=\"900\" height=\"400\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14113751\/Broken-Links-Check.jpg 900w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14113751\/Broken-Links-Check-300x133.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14113751\/Broken-Links-Check-768x341.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: justify;\">In order to check for a broken link, you would need to go to <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"nofollow\">Site Explorer<\/a>. Go to the Pages option, click on Best by Links and search by a 404 filter. All the pages that show up here are broken links means that when you click on the link it shows a <a href=\"\/blog\/404-errors-that-are-killing-your-seo-efforts\/\">404 error<\/a> instead of taking you to the concerned page. The presence of broken links can have a negative impression on the search engine and the ranking.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_RobotsTxt_CreationAnalysis\"><\/span>4. Robots.Txt Creation\/Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10290\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122426\/Robots.txt.png\" alt=\"Robots.Txt Creation\/Analysis\" width=\"691\" height=\"278\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122426\/Robots.txt.png 691w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122426\/Robots.txt-300x121.png 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<p style=\"text-align: justify;\">The <a href=\"\/blog\/google-has-canceled-support-for-robots-txt-noindex\/\">Robots.Txt file<\/a> or protocol instructs a search engine or a web robot on the pages that it can crawl on your site and index and the ones that it cannot. The Robots.Txt file will always exist at the root of the domain. If the site has low-quality parts that you want to prevent the search engine from crawling use this text file. Google as such suggests using this file only when there server related or crawl-related efficiency issues.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_HTML_Site_Map_Creation\"><\/span>5. HTML Site Map Creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10291 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122429\/HTML-Sitemap.png\" alt=\"HTML Sitemap\" width=\"484\" height=\"397\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122429\/HTML-Sitemap.png 557w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122429\/HTML-Sitemap-300x246.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/p>\n<p style=\"text-align: justify;\">An HTML sitemap helps the end-users and visitors navigate through your website easily. Creating a manual HTML sitemap or HTML page sitemap using Google sitemap generator is an important step that enables visitors to navigate deep into the website and hence its presence on the site helps gain rank in the search engine page result.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_XML_SitemapAnalysis\"><\/span>6. XML Sitemap\/Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12754\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120749\/XML-Sitemap.jpg\" alt=\"XML Sitemap\" width=\"800\" height=\"489\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120749\/XML-Sitemap.jpg 800w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120749\/XML-Sitemap-300x183.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120749\/XML-Sitemap-768x469.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">XML sitemaps are basically used to index the links present on your site by the search engine crawlers. The Extensible Markup Language or XML sitemap gives information to the search engine about the different URLs that are there on the site. The presence of XML sitemap helps invite a search engine to crawl the listed URLs and index them.<\/p>\n<p>You can generate an XML sitemap for your website through various tools available online. Check out here what Google said on Sitemap &#8211;\u00a0https:\/\/support.google.com\/webmasters\/answer\/183668?hl=en<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Canonicalization\"><\/span><strong>7. Canonicalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_10292\" style=\"width: 798px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10292\" class=\"size-full wp-image-10292\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122432\/Canonical-Tags.png\" alt=\"Canonical Tags\" width=\"788\" height=\"218\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122432\/Canonical-Tags.png 788w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122432\/Canonical-Tags-300x83.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122432\/Canonical-Tags-768x212.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><p id=\"caption-attachment-10292\" class=\"wp-caption-text\"><strong>Source<\/strong> &#8211; Moz<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This is another important aspect of SEO. A <a href=\"https:\/\/moz.com\/learn\/seo\/canonicalization\" target=\"_blank\" rel=\"nofollow\">canonical tag<\/a> is meant to inform the search engine to ignore the duplicate or similar content that appear on different pages and to treat a page or URL as the master page.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8_Website_Usability_Analysis\"><\/span>8. Website Usability Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13139 size-full\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101001\/Website-Usability-Analysis-1.jpg\" alt=\"Website Usability Analysis\" width=\"1000\" height=\"562\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101001\/Website-Usability-Analysis-1.jpg 1000w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101001\/Website-Usability-Analysis-1-300x169.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/25101001\/Website-Usability-Analysis-1-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">As per Google, SEO and Website Usability must go together and websites must be made to enhance the user experience. To make your site more valuable you need to focus on the content of the page, focus on the language being used and optimize it and do away with the dead links.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"9_Footer_Optimization\"><\/span>9. Footer Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12753\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120704\/Footer-Optimization.jpg\" alt=\"Footer Optimization\" width=\"800\" height=\"385\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120704\/Footer-Optimization.jpg 800w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120704\/Footer-Optimization-300x144.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120704\/Footer-Optimization-768x370.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Another great way to shoot up your SEO is by optimizing the footer. Links that can direct your visitors to another page on your website should be added to the footer. Since more links automatically mean a better rank on search engines it is essential to use the footer to add links and considered extremely useful for <a href=\"\/blog\/why-your-small-business-needs-a-mobile-friendly-website\/\">creating mobile-friendly sites<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"10_Breadcrumbs\"><\/span>10. Breadcrumbs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10293 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122437\/Breadcrumbs.png\" alt=\"Breadcrumbs\" width=\"648\" height=\"270\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122437\/Breadcrumbs.png 927w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122437\/Breadcrumbs-300x125.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122437\/Breadcrumbs-768x321.png 768w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<p style=\"text-align: justify;\">This is another easy way of facilitating the visitor to navigate your site which is why the Google search engine is very fond of Breadcrumbs. Hence adding breadcrumbs should be an important part of your <a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-strategy\" target=\"_blank\" rel=\"nofollow\">SEO strategy<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"11_Mobile_Friendliness\"><\/span>11. Mobile Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10294 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122444\/Mobile-Friendly-Test.png\" alt=\"Mobile Friendly Test\" width=\"551\" height=\"284\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122444\/Mobile-Friendly-Test.png 646w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122444\/Mobile-Friendly-Test-300x155.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p style=\"text-align: justify;\">It is all about user experience and making your site more responsive. Mobile-friendliness is something that Google loves and if your website can provide an awesome experience to visitors from their mobiles, the chances of high ranking to your site is guaranteed. Click here to check the <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"nofollow\">Mobile-Friendly Test<\/a> of your website.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"12_Custom_404_Page\"><\/span>12. Custom 404 Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10295 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122447\/404-Page-EZ-Rankings.png\" alt=\"404 Page\" width=\"667\" height=\"372\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122447\/404-Page-EZ-Rankings.png 831w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122447\/404-Page-EZ-Rankings-300x167.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122447\/404-Page-EZ-Rankings-768x428.png 768w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p style=\"text-align: justify;\">Creating a <a href=\"\/blog\/404-errors-that-are-killing-your-seo-efforts\/\">custom 404 pages<\/a> is prudent. This is because 404 is something that visitors will encounter on your site not entirely because of your fault. When they do so however it is better that they get a customized 404 page that has a touch of your brand to it. Doing so will boost your SEO rather than hurt it.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"13_URL_structure_Analysis\"><\/span>13. URL structure Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The structure of the URL should be such that it is easy to<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10296 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122452\/URL-Structure.png\" alt=\"URL Structure\" width=\"624\" height=\"164\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122452\/URL-Structure.png 929w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122452\/URL-Structure-300x79.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122452\/URL-Structure-768x202.png 768w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: justify;\">understand by the search engine as well as the end-user. Analyzing the structure of the URL and making it SEO friendly as per the latest guidelines from Google will make it more search engine friendly.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"14_Pagination_Tags_Analysis\"><\/span>14. Pagination Tags Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_10297\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10297\" class=\"size-full wp-image-10297\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122457\/Pagination-Tag-Analysis.jpeg\" alt=\"Pagination Tag Analysis\" width=\"400\" height=\"299\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122457\/Pagination-Tag-Analysis.jpeg 400w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122457\/Pagination-Tag-Analysis-300x224.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-10297\" class=\"wp-caption-text\"><strong>Source &#8211;<\/strong> Searchenginewatch<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This needs to be done so that the search engine can comprehend the relationship between the paginated pages so that it does not get confused based on duplicate or similar content.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"15_Page_Speed_Analysis\"><\/span>15. Page Speed Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10298 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122500\/Google-Page-Speed.png\" alt=\"Google Page Speed\" width=\"529\" height=\"247\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122500\/Google-Page-Speed.png 844w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122500\/Google-Page-Speed-300x140.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122500\/Google-Page-Speed-768x359.png 768w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/p>\n<p style=\"text-align: justify;\">This is again something that is close to Google\u2019s heart \u2013 the site speed. Sites with faster speed and lesser loading time are automatically preferred by Google algorithms vis-a-vis the slower ones. <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow\">Check out Google Page Speed<\/a> here.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"16_Structured_Data_Schema_Tags\"><\/span>16. Structured Data (Schema Tags)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10299 aligncenter\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122505\/Structure-Data-Schema-Tag.png\" alt=\"Structure Data (Schema Tag)\" width=\"530\" height=\"311\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122505\/Structure-Data-Schema-Tag.png 647w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2019\/07\/07122505\/Structure-Data-Schema-Tag-300x176.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p style=\"text-align: justify;\">Schema or structured data is meant to optimize your site for search engine ranking. With schema on your site, the search engine is empowered to get more informative results from your site for the user. You can check the schema tag via <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"nofollow\">Structure Data Testing Tool<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"17_Html_Code_Analysis\"><\/span>17. Html Code Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12755\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120953\/HTML-Code-Analysis.png\" alt=\"HTML Code Analysis\" width=\"1404\" height=\"874\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120953\/HTML-Code-Analysis.png 1404w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120953\/HTML-Code-Analysis-300x187.png 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120953\/HTML-Code-Analysis-1024x637.png 1024w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2019\/07\/14120953\/HTML-Code-Analysis-768x478.png 768w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" \/><\/p>\n<p style=\"text-align: justify;\">If the HTML coding and elements are up to the mark search engines can rank them better. From the title tag to the meta description tag, header tags, structured data help the search engine understand your site better and pick it up for higher ranks.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Once the <a href=\"https:\/\/www.ezrankings.com\/blog\/seo-audit-cost\/\">technical SEO audit<\/a> is done with thoroughness you would start to notice the change in ranking in some time. Thought SEO audit can be a lengthy process and should be done on a continual basis, this is important before starting off any <a href=\"https:\/\/www.ezrankings.com\/seo-services.html\">SEO services<\/a> campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You have done everything possible under the Earth including adopting a powerful SEO strategy to make your website a winner with search engines but to your disappointment, the desired traffic is still not moving to your site. This should be a cause of great concern and plenty of sleepless nights. The first and foremost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[89,91,92,88,90],"class_list":["post-10288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","tag-seo-audit","tag-seo-audit-checklist","tag-seo-checklist-2019","tag-technical-seo-audit","tag-technical-seo-audit-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Ultimate SEO Audit Checklist: 17 Best Technical SEO Practices (Updated)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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