{"id":10673,"date":"2020-01-22T04:53:04","date_gmt":"2020-01-22T04:53:04","guid":{"rendered":"\/blog\/?p=10673"},"modified":"2021-09-01T09:15:20","modified_gmt":"2021-09-01T09:15:20","slug":"how-to-do-facebook-lead-ads-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/","title":{"rendered":"How To Do Facebook Lead Ads:  A Step by Step Guide"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10674\" src=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads.jpg\" alt=\"facebook leas ads\" width=\"1280\" height=\"1137\" srcset=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads.jpg 1280w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads-300x266.jpg 300w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads-768x682.jpg 768w, https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads-1024x910.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook boasts of more than 2.45 billion <\/span><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">monthly active users<\/span><\/a><span style=\"font-weight: 400;\">, making it one of the largest audiences on any social media platform. A few years ago, Facebook Lead Ads were introduced to help advertisers market to these users. Despite the profitability, few people are using Facebook Lead Ads integration appropriately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among all of the ways to integrate social media marketing, Facebook provides the most reach and the best opportunities. The key is ensuring that you set up the campaigns correctly and target the right audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we will review what the Facebook Lead Ads are, talk about why you need them and show you how to set up a campaign.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#What_are_Facebook_Lead_Ads\" title=\"What are Facebook Lead Ads?\">What are Facebook Lead Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#Setting_Up_a_Facebook_Lead_Ads_Campaign\" title=\"Setting Up a Facebook Lead Ads Campaign\">Setting Up a Facebook Lead Ads Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#1_Head_to_Ads_Manager\" title=\"1. Head to Ads Manager\">1. Head to Ads Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#2_Name_the_Campaign\" title=\"2. Name the Campaign\">2. Name the Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#3_Select_the_Page\" title=\"3. Select the Page\">3. Select the Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#4_Setup_the_Audience\" title=\"4. Setup the Audience\">4. Setup the Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#5_Choose_Ad_Placement\" title=\"5. Choose Ad Placement\">5. Choose Ad Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#6_Set_Your_Budget\" title=\"6. Set Your Budget\">6. Set Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#7_Monitor_Progress\" title=\"7. Monitor Progress\">7. Monitor Progress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#Facebook_Lead_Ads_Tips\" title=\"Facebook Lead Ads Tips\">Facebook Lead Ads Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#Facebook_Lead_Ads_Design_Tips\" title=\"Facebook Lead Ads Design Tips\">Facebook Lead Ads Design Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ezrankings.com\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/#Best_Practices\" title=\"Best Practices\">Best Practices<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_Lead_Ads\"><\/span><b>What are Facebook Lead Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This tool was designed to collect leads. You effectively gather prospect information from a variety of desktop or mobile ads. When a person clicks on the target ad, they see a pop-up window appear with pre-filled in data. Most of the time, it simply requires that the user confirms the data and you automatically acquire a new lead. It doesn\u2019t get much easier than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Facebook Lead Ads to collect information at any point through your sales funnel. You can use it to create sign-ups for your newsletter. This works well with both your existing customers and also potential clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you prefer, you can offer coupons and deals, but the majority of automotive marketers find that sharing information on the vehicles is successful. You can also provide maintenance incentives or schedule test drives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to create<a href=\"\/blog\/influencer-marketing-can-boost-brand-visibility-and-exposure\/\"> brand awareness<\/a>, but spend less money than direct advertising, you need to know how to optimize Facebook Lead Ads.<\/span><\/p>\n<p><strong>Also, Read &#8211;\u00a0<\/strong><\/p>\n<p><a href=\"\/blog\/seo-cheat-for-facebook\/\">Monthly Infographic \u2013 SEO Cheat for Facebook<\/a><br \/>\n<a href=\"\/blog\/facebook-vs-google-finding-the-winner\/\">Facebook V\/S Google: Finding The Winner<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_Up_a_Facebook_Lead_Ads_Campaign\"><\/span><b>Setting Up a Facebook Lead Ads Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can look at some Facebook Lead Ads examples to gain some inspiration. Then, you can follow these easy steps to get started.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Head_to_Ads_Manager\"><\/span><b>1. Head to Ads Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you get here, you want to click on \u201cSelect your campaign objective.\u201d As a tool to generate leads, you will select \u201cLead generation.\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Name_the_Campaign\"><\/span><b>2. Name the Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s time to give your campaign a name. You can also create a split test for budget optimization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Select_the_Page\"><\/span><b>3. Select the Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose the Facebook page you prefer to use for your campaign.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Setup_the_Audience\"><\/span><b>4. Setup the Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to have success, you must define an audience. If you already have a saved audience for other promotions, you can select it now. Otherwise, you will want to create a new group. This section is divided into two \u2013 the location and custom audience. Custom audiences are the users that you already have details for, such as the phone number, email address and name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to choose a custom audience, you must have the <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/a><span style=\"font-weight: 400;\"> running on the website. If it\u2019s not running, you should get that set up first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, onto the location. Choose the location for your audience and select the language, gender and age classifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, you will notice \u201cDetailed targeting and connections.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section allows you to set the rules and target your audience by demographics, behaviors or interest. You can also choose people that have carried out various actions from your page. For example, you could choose to target everyone that has liked your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, simply click, \u201cSave audience.\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Choose_Ad_Placement\"><\/span><b>5. Choose Ad Placement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you have to choose where you want the Facebook Lead Ads. You will see two options: edit placement and automatic placement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The automatic placement allows Facebook to help you optimize the ad for a more extensive reach. Edit placement, on the other hand, gives you the chance to showcase your ad in a specific location.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Set_Your_Budget\"><\/span><b>6. Set Your Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s time to create your schedule and set your budget. Set a daily budget or one for the overall campaign. It\u2019s generally recommended to start out slow and increase the budget if things start flowing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Monitor_Progress\"><\/span><b>7. Monitor Progress<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As with any advertising campaign, it\u2019s not wise to simply set and forget it. Instead, you want to monitor the ROI of your lead ads and watch to make sure that it is effective. If you need to, go ahead and make changes to increase conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Lead_Ads_Tips\"><\/span><b>Facebook Lead Ads Tips<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the basics of setting up the Facebook Lead Ads, it\u2019s time to discuss some tips. Let\u2019s start with the design.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Lead_Ads_Design_Tips\"><\/span><b>Facebook Lead Ads Design Tips<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure you choose the format appropriately. You will have a carousel, video or single image option. Most of the time, it makes the most sense to go with a video or a single image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you use a high-quality image that will capture attention. You will also need to create catchy text and don\u2019t forget to include a CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t neglect the lead form. This might be one of the most critical steps of the entire design process.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices\"><\/span><b>Best Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you create a lookalike audience, make sure you use real customers. If you create this list from prospects, you will only end up with more leads that are less qualified. What you want to do is build a profile of the ideal customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create the form, use the least amount of fields as possible. If you make the form too complicated, people aren\u2019t going to fill it out. Just make sure that you gather the information that you truly need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display your ads at the right time. Try to schedule the ads when your audience is active.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make the offers clear. Any offer that you promote needs to be made clear. You want your audience to know what they will receive for signing up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t forget to test your campaign. After all, it doesn\u2019t make any sense to pour a bunch of money into something you haven\u2019t proven yet. While Facebook Lead Ads are a strong way to generate more leads for your business, there are times when something just won\u2019t work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like <a href=\"https:\/\/thesocialshepherd.com\/blog\/top-facebook-ads-agency-uk\" target=\"_blank\">Facebook Ads<\/a>, there are times when you won\u2019t see the fruit of your labor, but by following our steps you set yourself on the path of success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Author&#8217;s Bio:<\/strong> Harry is an experienced writer working for <\/span><a href=\"http:\/\/www.aimlogic.com\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">www.aimlogic.com<\/span><\/a><span style=\"font-weight: 400;\"> from the last 4 years. He has a passion for writing tech, automobile, entertainment, renewable energy contents, and health product reviews. When Harry is not writing, he enjoys reading books and traveling.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook boasts of more than 2.45 billion monthly active users, making it one of the largest audiences on any social media platform. A few years ago, Facebook Lead Ads were introduced to help advertisers market to these users. Despite the profitability, few people are using Facebook Lead Ads integration appropriately.\u00a0 Among all of the ways [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[173,172],"class_list":["post-10673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smo","tag-facebook-lead","tag-facebook-lead-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Do Facebook Lead Ads: A Step by Step Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Facebook Lead Ads: A Step by Step Guide\" \/>\n<meta property=\"og:description\" content=\"Facebook boasts of more than 2.45 billion monthly active users, making it one of the largest audiences on any social media platform. A few years ago, Facebook Lead Ads were introduced to help advertisers market to these users. Despite the profitability, few people are using Facebook Lead Ads integration appropriately.\u00a0 Among all of the ways [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"\/blog\/how-to-do-facebook-lead-ads-a-step-by-step-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T04:53:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T09:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2020\/01\/07123354\/facebook-leas-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1137\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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