{"id":11414,"date":"2020-12-14T10:19:42","date_gmt":"2020-12-14T10:19:42","guid":{"rendered":"\/blog\/?p=11414"},"modified":"2022-08-12T13:19:08","modified_gmt":"2022-08-12T13:19:08","slug":"top-local-seo-tactics","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/","title":{"rendered":"Top Local SEO Tactics That 2020 Taught Us"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we near the end of a horrible year, let\u2019s review the local SEO tactics that we\u2019ve learned.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Coronavirus pandemic, BLM, global riots and the political turbulence in the UK and the US, 2020 has been a memorable year for all of the wrong reasons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses, growing and thriving in today\u2019s ever-evolving corporate landscape is a constant struggle. That means that leaders have to work harder than ever before to streamline their businesses and market their offering to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the pandemic and the lockdowns in place to halt the spread, digital marketing is now more critical than ever before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping has <\/span><a href=\"https:\/\/internetretailing.net\/covid-19\/covid-19\/online-shopping-surges-by-129-across-uk-and-europe-and-ushers-in-new-customer-expectations-of-etail-21286#:~:text=Themes%20%3E%20COVID%2D19-,Online%20shopping%20surges%20by%20129%25%20across%20UK%20and%20Europe%20and,new%20customer%20expectations%20of%20etail&amp;text=Online%20shopping%20rates%20continue%20to,what%20they%20get%20from%20ecommerce.\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">risen by more than 129% over recent months<\/span><\/a><span style=\"font-weight: 400;\">, as consumers seek out convenient ways to buy the items they need and want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While larger companies are seeing a significant increase in sales, consumer expectations and priorities are changing. Many brands are also <\/span><a href=\"http:\/\/www.netimperative.com\/2020\/07\/01\/covid-19-and-marketing-brands-put-greater-focus-on-local-advertising-as-consumers-prioritise-change\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">noticing that consumers are increasingly focused on buying from local businesses<\/span><\/a><span style=\"font-weight: 400;\">, and as such, they&#8217;re changing their marketing strategies accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To adapt to these changing consumer priorities, brands are focusing more on local SEO- the practice of getting their business name associated online with the area in which it is based or offers services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As lockdowns lift and businesses that rely on local custom start to get back to work, local SEO is becoming a key focus for almost every organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might sound simple, but it takes a lot to get your website ranking for local keywords and phrases. In these changing times, you also need to be aware of new techniques, tactics and platforms that can benefit your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help, here&#8217;s a practical guide to the top local SEO tactics that work in 2020. Some are timeless, but others have become more relevant in today&#8217;s corporate climate.\u00a0<\/span><\/p>\n<p><strong>Also, Read &#8211;<\/strong> <a href=\"https:\/\/www.ezrankings.com\/blog\/how-to-build-pillar-content-and-topic-clusters-for-seo\/\">How To Build Pillar Content And Topic Clusters For SEO<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/#Take_Advantage_Of_Online_Business_Listings\" title=\"Take Advantage Of Online Business Listings\">Take Advantage Of Online Business Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/#Update_Your_Coronavirus_Policies\" title=\"Update Your Coronavirus Policies\">Update Your Coronavirus Policies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/#Make_The_Most_Of_Local_Publications\" title=\"Make The Most Of Local Publications\u00a0\">Make The Most Of Local Publications\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/#Optimise_Your_Website_For_Mobile\" title=\"Optimise Your Website For Mobile\u00a0\">Optimise Your Website For Mobile\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ezrankings.com\/blog\/top-local-seo-tactics\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Take_Advantage_Of_Online_Business_Listings\"><\/span><span style=\"font-weight: 400;\">Take Advantage Of Online Business Listings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most basic, easiest and cheapest ways to boost your business\u2019s local SEO is to take advantage of the free online business listings provided by major search engines such as Google, Bing, Yahoo and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, some businesses still overlook their listings. If you\u2019re listing is left unattended, then it could contain misinformation provided by a source that isn\u2019t connected to your firm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, it won\u2019t benefit your clients and any search engine users who are searching for businesses in your area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make sure that you take advantage of your Google My Business Listing, as well as any other relevant listings from other search engine providers. Some directories and former phone books, such as the Yellow Pages, have also moved online, so consider adding your business to their directory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By taking full advantage of the online business listings available to you, you\u2019ll be able to keep your potential customers up to date with any changes to your opening hours or contact details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As restrictions change and businesses adapt, this information will change, and if you don\u2019t keep your listings updated, then consumers might not be able to reach you or know when they can visit your business premises.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Update_Your_Coronavirus_Policies\"><\/span><span style=\"font-weight: 400;\">Update Your Coronavirus Policies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As your business reopens, you&#8217;ll need to change more than just your opening hours and contact details. You&#8217;ll also need to alter the way that your business operates in order to incorporate social distancing and other safety measures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes now the perfect time to share blog posts and other written content about your business and its premises. This content can include locations and other local keywords to get your business name and website associated with the area in which you operate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as boosting your local SEO, sharing updates on your business&#8217;s safety measures and developments will help you to increase online traffic to your website and offer better usability for potential customers. After all, if they don\u2019t know that your business is still open, then they won\u2019t be able to visit your premises or buy from you online.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_The_Most_Of_Local_Publications\"><\/span><span style=\"font-weight: 400;\">Make The Most Of Local Publications\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Local newspapers aren\u2019t just the cheap circulars that come through your door anymore; today, they\u2019re valuable online platforms that could provide you with relevant, quality backlinks and significant exposure to potential new clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local radio stations also offer a valuable platform to share news and comments and earn quality backlinks that benefit your<a href=\"https:\/\/www.ezrankings.com\/local-seo-services.html\"> local SEO<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to earn backlinks from local platforms is to offer comments on events happening in your area. For example, if there\u2019s an event happening near to your business, then you could comment in support of it to your local newspaper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local newspapers, blogs, and forums all benefit from comments from business owners, as they add gravitas and relevance to their articles. As such, you could earn free publicity for your site, and a quality backlink, if you offer quotes to local publications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get your quotes featured in articles on websites that focus on your local community, you need to build relationships with journalists by commenting on their articles, or by emailing them directly and offering your opinion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established yourself as a reliable source of quotes and information, then you can share quotes and opinions, which will get you additional backlinks and increased visibility for your brand.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimise_Your_Website_For_Mobile\"><\/span><span style=\"font-weight: 400;\">Optimise Your Website For Mobile\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile SEO is closely linked to local SEO, as many consumers search for the businesses they need on their smartphones when they\u2019re out and about.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Statistics show<\/span><\/a><span style=\"font-weight: 400;\"> that 61% of mobile searchers are more likely to use a local company if they offer a mobile-friendly website, so optimising your site for mobile is a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you contact your website developer, you can use Google\u2019s free mobile checker tool to see if your site works on mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it doesn\u2019t, then you can work with your website developer to make your site compatible with mobile devices. Smartphone and tablet technology is constantly evolving, so you should check regularly and adapt your website as required.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s safe to say that 2020 has been one hell of a year. For businesses that want to remain relevant and successful into 2021, a strong digital presence optimised for local and overall SEO is essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide should help you to find the local SEO tactics will get your website noticed and help it to reach the local audience that you need to target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hannah Stevenson is the Content Marketing Manager at <\/span><a href=\"https:\/\/www.uklinkology.co.uk\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">UK Linkology<\/span><\/a><span style=\"font-weight: 400;\">, one of the UK&#8217;s highest-ranking link building and most respected link building agencies. She writes extensively on the topic of local SEO and is eager to share her ideas.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we near the end of a horrible year, let\u2019s review the local SEO tactics that we\u2019ve learned.\u00a0 With the Coronavirus pandemic, BLM, global riots and the political turbulence in the UK and the US, 2020 has been a memorable year for all of the wrong reasons.\u00a0 For businesses, growing and thriving in today\u2019s ever-evolving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[243],"class_list":["post-11414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","tag-top-local-seo-tactics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Local SEO Tactics That 2020 Taught Us - EZ Rankings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Local SEO Tactics That 2020 Taught Us - EZ Rankings\" \/>\n<meta property=\"og:description\" content=\"To help, here\u2019s a practical guide to the top local SEO tactics that work. 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