{"id":3582,"date":"2015-08-14T06:33:56","date_gmt":"2015-08-14T06:33:56","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3582"},"modified":"2022-08-17T06:25:09","modified_gmt":"2022-08-17T06:25:09","slug":"working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules\/","title":{"rendered":"Working In The SEO Industry Can Be Disastrous If You Don&#8217;t Follow These 5 Rules"},"content":{"rendered":"<p align=\"justify\">It is no more a secret that <strong><a href=\"https:\/\/www.ezrankings.com\/seo-services-india.html\">SEO services<\/a><\/strong> are all about Ethical practices &amp; working around THE secret Algorithm. However, there are so many agencies that don&#8217;t shy away from over promising but under delivering.<\/p>\n<p align=\"justify\">Let\u2019s talk about 5 RULES that need to be followed in order to avoid disastrous effects:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules\/#1_Over_Optimization\" title=\"1. Over Optimization:\">1. Over Optimization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules\/#2_Bad_Linking\" title=\"2. Bad Linking:\">2. Bad Linking:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules\/#4_Missing_Call_to_Action\" title=\"4. Missing Call to Action:\">4. Missing Call to Action:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/working-in-the-seo-industry-can-be-disastrous-if-you-dont-follow-these-5-rules\/#5_Grey_Hat_Vs_White_Hat\" title=\"5. Grey Hat Vs. White Hat\">5. Grey Hat Vs. White Hat<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Over_Optimization\"><\/span>1. Over Optimization:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">In some industries, over delivering isn\u2019t bad but the case is vise versa in Online Marketing. If you over optimize, be rest assured that the website is moving towards disaster. Over optimization should definitely be a NO-NO for any website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Bad_Linking\"><\/span>2. Bad Linking:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">We all know that linking is good. Linking, if done correctly helps us generate relevant traffic &amp; more sales. It also helps us get acknowledged by the search engines. However, not all kind of linking is helpful. Bad linking can be very harmful. It should be avoided at all cost.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Missing_Call_to_Action\"><\/span>4. Missing Call to Action:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">We encounter this too often. Website owners take so much pride &amp; efforts in creating the unique website. In fact, so much focus is put on Quality &amp; Unique content that some end up missing appropriate call to action on websites. With an appropriate call to action missing, the whole purpose of optimizing a website or even creating a website goes waste!!! Hence, it is advisable to think &amp; identify the call to action that is measurable &amp; easy for users to ensure better conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Grey_Hat_Vs_White_Hat\"><\/span>5. Grey Hat Vs. White Hat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p align=\"justify\">There are companies, individuals &amp; even clients who don&#8217;t hesitate to ask for Grey Hat Techniques. Either they lack patience or they lack understanding of the industry. Whatever said &amp; done, Grey is the new black!!! Leading search engines have ZERO tolerance to such practices &amp; if found guilty, search engines don\u2019t think twice before penalizing the website. Some Big Brands like BBC, BMW &amp; Expedia have not been spared from the same.<\/p>\n<p>These are just a few points that emphasize the importance of white hat techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is no more a secret that SEO services are all about Ethical practices &amp; working around THE secret Algorithm. However, there are so many agencies that don&#8217;t shy away from over promising but under delivering. Let\u2019s talk about 5 RULES that need to be followed in order to avoid disastrous effects: 1. Over Optimization: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Working In The SEO Industry Can Be Disastrous If You Don&#039;t Follow These 5 Rules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Working In The SEO Industry Can Be Disastrous If You Don&#039;t Follow These 5 Rules\" \/>\n<meta property=\"og:description\" content=\"It is no more a secret that SEO services are all about Ethical practices &amp; working around THE secret Algorithm. 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