{"id":3744,"date":"2016-04-14T07:07:45","date_gmt":"2016-04-14T07:07:45","guid":{"rendered":"https:\/\/ezrankings.org\/blog\/?p=3744"},"modified":"2019-02-25T11:33:28","modified_gmt":"2019-02-25T11:33:28","slug":"customer-engagement-ever-changing-world","status":"publish","type":"post","link":"https:\/\/www.ezrankings.com\/blog\/customer-engagement-ever-changing-world\/","title":{"rendered":"Customer Engagement: Ever Changing World"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\">If you still nurture the idea that Customer Engagement is all about revenues, it is high time to change your perceptions. It is not that revenue is not of enough significance, but there are other crucial aspects too.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">According to current trends, customer engagement is measured and assessed by quite a few metrics. Conversions, clicks, traffic, and share are some of the prime indicators of customer engagement. But those are simply considerations made by marketers. In reality, they seem to be of little use in measuring engagement or customer satisfaction.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Therefore, the emphasis is on ensuring unsurpassed experiences for customers. Businesses must embrace customer-centric approaches and give weight age to client satisfaction. Their target must be towards aligning sales goal with customer support, thus reaping dual benefits.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">How about referring to the following points for a reality check?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ezrankings.com\/blog\/customer-engagement-ever-changing-world\/#1_Ensure_%E2%80%98Real_Experiences\" title=\"1. Ensure \u2018Real\u2019 Experiences\">1. Ensure \u2018Real\u2019 Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ezrankings.com\/blog\/customer-engagement-ever-changing-world\/#2_Steer_Clear_of_Being_an_Empty_Vessel\" title=\"2. Steer Clear of Being an Empty Vessel\">2. Steer Clear of Being an Empty Vessel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ezrankings.com\/blog\/customer-engagement-ever-changing-world\/#3_Satisfaction_vs_Importance\" title=\"3. Satisfaction vs. Importance\">3. Satisfaction vs. Importance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ezrankings.com\/blog\/customer-engagement-ever-changing-world\/#Considering_Physical_Variables\" title=\"Considering Physical Variables\">Considering Physical Variables<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Ensure_%E2%80%98Real_Experiences\"><\/span><strong>1. Ensure \u2018Real\u2019 Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">According to a survey performed by 150 <a href=\"\/blog\/b2b-business-to-business-marketers-struggle-to-convert-leads\/\"><strong>B2B marketers<\/strong><\/a>, present-day marketing professionals give paramount importance to customer experiences. The same report points at the increasing eagerness of customers to get information on their chosen goods and services. That does not necessarily mean businesses can keep on targeting their ad materials to potential customers.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Don\u2019t ever consider your B2B customers to be inanimate objects or zombies. They expect value, customized approaches, and respect.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Steer_Clear_of_Being_an_Empty_Vessel\"><\/span><strong>2. Steer Clear of Being an Empty Vessel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">You must be well aware of the proverb that says \u2018empty vessel sounds much\u2019. Your customers will inevitably like to receive special treatments, but not to the extent of being babysat. Don\u2019t keep on pestering them about reviews.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Try not to embarrass or irritate them by featuring their chosen product ads on each and every site visited by them. Remember that your customers will hate too much of empty noise, and love to see results.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Satisfaction_vs_Importance\"><\/span><strong>3. Satisfaction vs. Importance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">Customer service happens to be an integral segment of customer engagement. And marketers are always looking for opportunities to create \u2018memorable moments\u2019 for customers. As a marketer, your job does not end with the creation of these moments. You must also know the points of customer interaction along with finding out their profitability for your business.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Considering_Physical_Variables\"><\/span><strong>Considering Physical Variables<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" align=\"justify\">Irrespective of the products or services, customers always look for certain crucial physical variables such as:<\/p>\n<ul class=\"listing\" style=\"text-align: justify;\">\n<li>Time (required for setup)<\/li>\n<li>Functionality (whether the product works as it is supposed to)<\/li>\n<li>Environment (store ambiance)<\/li>\n<li>Attractiveness (whether the product is eye-catching)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" align=\"justify\">Highly efficient marketers will need to interject emotional values with these physical variables, thus broadening customer experience.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">The evolution of customer engagement has been quite remarkable over the past few years. In a nutshell, it is customer satisfaction that every business is striving to achieve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you still nurture the idea that Customer Engagement is all about revenues, it is high time to change your perceptions. It is not that revenue is not of enough significance, but there are other crucial aspects too. According to current trends, customer engagement is measured and assessed by quite a few metrics. Conversions, clicks, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Engagement: Ever Changing World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Engagement: Ever Changing World\" \/>\n<meta property=\"og:description\" content=\"If you still nurture the idea that Customer Engagement is all about revenues, it is high time to change your perceptions. It is not that revenue is not of enough significance, but there are other crucial aspects too. According to current trends, customer engagement is measured and assessed by quite a few metrics. Conversions, clicks, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"\/blog\/customer-engagement-ever-changing-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Blog with EZ Rankings- Stay Tuned\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ezrankingsIndia\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-14T07:07:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-25T11:33:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezranking.s3.eu-west-2.amazonaws.com\/ezrankings\/blog\/wp-content\/uploads\/2016\/04\/07115700\/Screenshot_1-17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"372\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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